You don’t need ten steps to look after your skin. ‘Skinimalism’ is the trend toward fewer, better products, and a strong routine can come down to three: cleanse, tone and treat.

What is skinimalism?

Skinimalism is short for skin minimalism. Instead of layering many products, you choose a few good ones and use them consistently. It is easier to follow, easier on your shelf and easier to learn what your skin likes.

Step 1: Cleanse

Start with a cleanser that leaves skin feeling clean without feeling tight. Our Authentic African Black Soap Foam Facial Cleanser is made for all skin types. Pump a little into clean hands, massage gently, rinse and pat dry.

Step 2: Tone

Next, apply a toner to refresh the skin. Our Soothing & Hydrating Toner is alcohol-free and made with niacinamide. Wet a cotton pad, sweep it across your face and neck, and let it settle before moving on. [CLIENT: confirm directions.]

Step 3: Treat with facial oil

Finish with a few drops of our Anti-Aging Facial Oil, a fast-absorbing blend made to repair and restore. Warm the drops between your palms and press them gently into the skin. [CLIENT: confirm directions and how many drops.]

How often?

Most people use this routine morning and evening. In the daytime, finish with sunscreen. [CLIENT: confirm recommended frequency.]

Tips for starting

• Patch test each new product on a small area first.
• Introduce one product at a time so you can see how your skin responds.
• Be consistent. Simple routines work best when you stick with them.

Frequently asked questions

Do I need all three products? No. Start with the cleanser and add the others when you’re ready.

How long does the routine take? About five minutes.

Can I use these with other products? Yes, but add new products gradually.